Networking is a vital part of the strategy for any business, but it has to be done correctly. If you don’t do it right, you could actually do more harm than good by trying to reach out to people in the wrong way. Fortunately, networking really can be your ticket to success, so you can see your company move forward. By making sure you’re networking the right way, you’ll have a much higher chance to reach even more people who will be a part of your target audience. They’re the ones who will work with you and buy from you, along with bringing you referrals and other customers, so they’re the ones you want to reach.
Nearly half of the world’s population, more than 3.175 billion people, use the internet around the globe, and there are 2.206 billion users on social media. Additionally, nearly two billion people use their phones or other mobile devices to access their social media accounts, according to Social Media Today. That’s a lot of people, all of whom can be reached and networked with if you get their attention the proper way. Then you have to keep that attention, of course, but deal with first things first. Make that contact and get your networking started.
The people at Business Insider understand that there are stages to go through when it comes to networking, and that it’s very important to focus on them one at a time. That way you can acquaint, ally, trust, and allow at the right speed for you and those who you are networking with, so everyone has the best opportunity to see a strong level of success and receive the support they need. If you try to push your networking too far too fast, you’ll often find that people back away. And why wouldn’t they? They feel pressured and uncomfortable, which isn’t a good way to get them over to your side and what you have to offer.
By working with a networking company you can trust, you have a much better chance of handling things right from the very beginning. Among the ways to do that is to avoid focusing on what you’re getting for what you’re giving. Harvey McKay said that “My Golden Rule of Networking is simple: Don’t keep score.” You shouldn’t keep score, either. Naturally it isn’t important to see if your basic strategies are working for most of your contacts, but keeping actual score can lead you to a back and forth that becomes unnatural and can lead to a loss of networking instead of a gain.
Fortunately, with the right networking company you can have the guidance you need to do networking right and see your success grow. It isn’t going to happen overnight, and you shouldn’t expect it to. Alan Collins, the author of Unwritten HR Rules, has said that “Pulling a good network together takes effort, sincerity and time.” This is very true, and you can’t shortcut those things or cheat them. You need to be sincere and put in the effort, or you aren’t going to have what you need, but you also want to have someone on your side to help you get moving and get through networking the right way.
The Yale Office to Career Strategy states that networking is at the top of the list when it comes to effective ways to locate the job you want. They are not the only educational institution or respected publication to think so, either. Forbes agrees that networking continues to hold the number one spot for finding a job and getting into a company and a field that really interests you. Networking isn’t just for those who are headed for the job world, though. It’s also for those who are already there, and trying to make it the best possible space for their growing business.
When it comes to your networking, it’s very important to take it seriously. You also need a business partner who knows how to make sure you’re getting everything you can from that networking. That’s what you get with Meerkatz. We can help you network, no matter what industry you’re in. Reach out today and contact us, so we can get started on your networking strategy.